Pomelo Fashion is a women’s apparel company-with the aim to “create an awesome fashion ecommerce experience through forming a new online only brand”; the fashion brand has no physical stores at all. Founded by David Jou, Casey Liang and Win Thanapisitikul, Pomelo produces women’s high-street fashion under their own brand which includes apparel, shoes and accessories.
Pomelo updates their offers frequently and is always at the forefront of high-end fashion. They have a team that carefully curates and designs the clothing offered on the website. They closely follow trends from New York to Hong Kong and always keep the Thai customer at the forefront of their designs. Unlike other e-commerce fashion sites, Pomelo only offers apparel under their own label and only online- and most products are under $100.
Headquartered in Bangkok, Thailand, with offices in Indonesia, Singapore and Korea, Pomelo is quickly expanding across the region. With investments of over 2 million dollars, led by Jungle ventures, including Toivo Annus, 500 Startups, and Fenox Ventures, Pomelo has the capital for major expansion and is using the funds to adopt a ‘full stack’ approach to their production. According to founder David Jou, the company tries to control as much of the process of design, production and shipping as possible in an effort to produce high quality products at affordable prices. According to Jou, their products are mostly designed and produced in South Korea. A quick overview of their site suggests a ZARA kind of vibe- mostly trendy, casual wear.
Currently, the brand offers free shipping in Thailand and Singapore, and free shipping for orders over usd$100 to the US and Australia, with a $15 fee for those in other countries. In a more progressive move for online fashion in Asia, the company allows a full 365 days for returns-for store credit- and a 28 day return for a full refund. At this time, Pomela only offers credit card payment options, limited to mastercard and visa cardholders.
Discounts can always be found on their website in the standard ‘sale’ category or through the daily promo codes available on specific items.
With its trendy wear, customer pleasing shipping and return policies and very affordable prices, Pomelo is certain to continue its successful expansion across the region and beyond.